Logitech Pop
For the launch of the new Logitech POP collection we made a very notorious action collaborating with one of the best Spanish beatmakers: Enry-K, a reference as a musician and content creator.
The Campaign Idea
Along with Enry-K, we produced a music track exclusively created to communicate one of the main features of our product; the click sound of the keys.
This theme became the soundtrack of all the pieces we launched in social media for the last campaign targeted to the GenZ generation.
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MUSIC Enry-K · SET DESIGNER Andrea García · PRODUCTION Pau Relats · CLIENT Logitech Spain · AGENCY Equipo Singular · CREATIVE DIRECTOR Coral Pineda · ART DIRECTOR Xabier Olabarria