Midea, a brand of Chinese air conditioners that arrives in Spain and wants to present itself in the market as the air conditioning of intelligent people, the smart option.
What did we do?
Midea it is of the most economical air, it really is very, very good, and has all the details that have other better-known brands.
To tell people that Midea was the smarter choice, we decided to create a campaign that in a fun way would bring to light all those situations in which the air makes us look a little silly and present Midea as that smart buy, in which to take revenge and turn the situation around.
